Problem

The partner, an AI start-up that allows users to try on clothes digitally giving a realistic image of how the item looks like on a user's body, developed an MVP that required marketable features for fashion retailers and support in rolling out

Actions Taken

Comprehensive market and customer review to discover and subsequently test and implement features bringing value to fashion retailers. Marketing & communications support to supercharge lead generation among the target audience of the AI solution. Operational and sales support to reach agreements with retailers and ecom operators to implement Aiuta solutions

Results

Successful roll out of the digital product and recognition by Forbes as one of the front-runners of AI in fashion business