Problem

The client, a CIS leader in children's goods retail covering all product categories relevant for children aged 0-14 years old, exhausted most of the growth opportunities in its home markets which made it consider international expansion

Actions Taken

Identification of markets showing the biggest potential using a set of qualitative and quantitative criteria in line with the client’s CVP. Deep dive analysis of customers (inlc. CusDev), competition, obstacles and limitations on selected markets to define the optimal modality of the market entry. Go-to-market strategy implementation incl. tax & legal support, local stakeholder & partners screening and negotiations

Results

Identified the most promising markets for international expansions and provided a high-level go-to-market plan for entering the top-priority markets