Problem

The Client, a digital mapping and navigation service, aimed to solidify its presence in the MENA and Central Asia, and to do so, wanted to explore market fit and potential of new features in select countries

Actions Taken

Developed and applied a methodology for estimating the demand for new features on select markets based on key performance metrics of the proposed features
Conducted feasibility analysis, including high-level assessment of monetization potential, development requirements, and risk profile along with potential risk mitigation strategies on a per-feature basis
Put together a high-level go-to-market plan focusing on the modality of marketing efforts that best fit the peculiarities of the markets in select countries

Results

Estimated potential of new features on select markets
Developed an approach to new feature rollout Suggested next steps to go live